Thursday 28 April 2011

3) Lesson Task (28/04/2011)

In preparation for this summers A2 exams complete your notes for 1) Lesson Task, essay Qu.1a (Jan 2010), which refers to creativity and research and planning.

When you have made thorough notes for this question go on to the second exam question for 1a, 2) Lesson  Task (essay question in yellow font) which requires you to talk about your creative use of digital technology. For this you should be referring to camera work, editing, special effects and the internet. lots to cram into 30 minutes!

Finally, when you have thoroughly prepared notes for all of the above then you should go on to make preparation notes for Qu.1b below:
This question asks you to talk about representation in your production. This could include how gender is represented. You should include some ideas on theory such as Laura Mulvey's feminist theory or semiology, analysing how you constructed your productions in a certain way.

Wednesday 20 April 2011

1) Lesson Task: 1a Essay Question (Jan 2010)

Your task this morning is to attempt question 1a. Use all the information you on your computers and your blogs to help you. See the question is below:

Tuesday 19 April 2011

Student response (January 2010)

1(a) For my Foundation Portfolio coursework, I originally found research and planning 
skills difficult as I unaware as to how much I required these skills. Intially, I felt for my 
coursework in Foundation Portfolio which was producing a Music Magazine that I 
would be better off producing the product straight away. 
However, after setting about planning to do this, I realised that I struggled meeting the 
specifications of the coursework and that my initial product was not of the quality that 
I and my Media Studies tutor hoped it would be. Which is why, he told me to redo my 
product but now paying more attention to the planing and research stage of the 
production. 
Doing this enabled me to, too see a number of factors in regards to my production 
that I had not seen before. For instance, I was enlightened to find my production 
would be more effective with the use of new media technology such as the internet, 
and a website called www.blogger.com which enables users to set up a blog online. I 
used this, to set up my own blog regarding my production. This would be helpful, in 
outlining my plans and progress with my production and the fact that I’m sharing this 
with the rest of the world enables me to receive feedback from other users which can 
be implemented on to improve the quality of my product as well as building my 
creativity. 
This can be attributed to David Gauntlett’s theory that the introduction of new 
interactive media (such as online blogs) in the form of web 2.0 can help media users 
and consumers become more creative. 
This in turn, helped my creative decision making as I was able to make more 
informed creative decisions based on the feedback I received from other users such 
as mu Media Studies who felt that my front cover lacked enough of the conventional 
features which you might see on a music magazine such as the strap-lines and a 
barcode. 
Moreover both my productions gave me the understanding that overall that as a 
publication software, Adobe Photoshop was much better than Microsoft Publisher. 
This was a creative decision. I had made after using both pieces of software for both 
my productions. Prior to my productions, I had only previously used Microsoft 
Published, but after using Adobe Photoshop and learning about the features and 
about how to use the product effectively, I was able to add functions such as 
extensive image manipulation and the use of the transform tools and implement these 
skills to take and more creative decisions which I otherwise would not have been able 
to had I not used this program instead of Publisher, or had not developed the skills or 
understanding of Photoshop to the extent where I could implement when making 
creative decisions about my product. For instance, my original image on my front 
cover for my Foundation Portfolio, had a window frame to the side of the model’s 
head but I was able to through Photoshop remove this through the use of the 
colouring tools. 

Examiners Feedback and Grade


Candidate A

1a) EAA = 5  EG = 5  TERM = 2  Total =12

A narrow range of examples are described and digital technology is privileged over creative 
outcomes. Research and planning in the broader sense is discussed in a limited manner.   


1(a) When I first started my AS project I had little to no skills when it came to research and 
planning skills, so these for me were built up over time. 
In my AS we were set an activity ancillary tasks, these were to create a school 
magazine and record a short scene of a film, my group decided to undertake both these 
tasks, the reason being we believed that one would have a better outcome that the 
other would highlight our skills. This was the first stage in our planning. Compared to 
our A2 this is a very different approach, in A2 we sat down and discussed our strong 
points and came to a decision based on our skills, this is a much better way to do things 
as it saved us time so would allow us to focus more on the task at hand, 
In out AS we used powerpoint in order to write ideas and keep track of different parts of 
our project it was like a portfolio that we used for research and we could go back to it 
when we wanted to use information or add to it. Powerpoint is a much better method 
than trying to keep track of everything on paper as it keeps it much neater and is more 
easily acceptable. In our A2 we moved away from powerpoint and started putting all of 
our research in a blog instead. The blog was a major benefit. The reason the blog was 
so useful was because it was interactive and we could also access it from home. Being 
able to access it from home was very useful, it meat we could add to our project 
whenever we wanted and wherever we wanted, not having to use a specific computer 
etc. It made working on the project a lot easier. The interactivity side was also very 
good, it meant people could leave comments and/or feedback on our blogs and we 
could use this constructively. So using the blog for research and planning was definitely 
the better thing to do. 
The main resource we used for researching was the internet. Initially in our AS we used 
the internet for browsing purposes only, collecting images and information that we could 
use constructively for research. Once we got to A2 we were more aware of other values 
of the internet, again the interactivity side of things. We began using sites like youtube 
because they would let us view videos, leave content and get feedback. This was a 
much more focused response rather that just looking for information. So this helped this 
helped with research a lot more. In terms of creative decision making sitting and 
discussing what our plans were was defiantly a better idea than just trial and error like 
we tried the first time. It gave us more time to work on what we knew was best. Using 
the blog instead of Powerpoint  was a good decision as It allowed freedom of work and 
the interactivity was much better. Also deciding to use interactive sites such as youtube 
was a good idea as it allowed us more focused feedback which is better than just 
browsing for things. 

Examiners Feedback and Grade 

Candidate D

1a) EAA = 6  EG = 5  TERM = 2  Total =13




1a – convincing but restricted to discussion around using a blog and little else – narrow range. 


Monday 18 April 2011

2) Lesson Task: 1a Essay Question 2

 1(a)  "Digital technology turns media consumers into media producers". In your own experience, how has your creativity developed through using digital technology to complete your coursework productions?

Sunday 17 April 2011

Section A: Question 1a (essay structure)

Structure for A2 exam q.1a

This was requested from the e-community; there are other versions elsewhere, but this is probably the simplest!

paragraph 1 should be an introduction which explains which projects you did. It can be quite short.

paragraph 2 should pick up the skill area and perhaps suggest something about your starting point with it- what skills did you have already and how were these illustrated. use an example.

paragraph 3 should talk through your use of that skill in early projects and what you learned and developed through these. Again there should be examples to support all that you say.

paragraph 4 should go on to demonstrate how the skill developed in later projects, again backed by examples, and reflecting back on how this represents moves forward for you from your early position.

paragraph 5 short conclusion

Remember it's only half an hour and you need to range across all your work!