Semiotics – the study of signs and symbols
Semiotics is the study of everything that can be used for communication, words, images, traffic signs, flowers, music, medical symptoms and much more.
Semiotics studies the such ‘signs’ communicate and the rules that govern their use.
The field was invented by Swiss linguist Ferdinand de Saussure.
Structuralism – developed by anthropologist Claude Levi-Strauss
Structuralism explores the concepts of cultural meanings. There are no independent meanings.
Semiotics and Structuralism are linked and overlap.
Semiotics involves the decoding of all signs and symbols (not just the written word). Analysis of film text requires the audience to understand and deconstruct an elaborate combination of ‘language’ and system of visual signs.
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