Use the following notes on this posting and the postings below to help you make notes and analyse your media production in preparation for a question on genre.
- Key Features of a Music Video
- Textual Analysis of Music Videos (essential questions)
- Music Video Research/Analysis
Key Features of Music Video
· Music videos work around 3 codes – music, lyrics and iconography. The relationships between these codes is key to understanding how music videos work.
· They are designed to provide pleasure in order to keep the viewer watching, and to encourage repeat viewings.
· The starting point for analysis is to explore whether the video primarily performance-based, narrative-based or concept-based and how elements of each are used in it.
The following questions are worth asking of any Music Video:
Question:
Do the visuals illustrate, amplify or offer disjuncture with the lyrics?
Question:
Do the visuals illustrate, amplify or offer disjuncture with the music?
Key terms:
Illustration: not always literal
Amplification: new layers of meaning added to the song
Disjuncture: contradiction between lyrics and image.
Key area for discussion - Genre
look for generic signifiers - dancing, gestures
Overall look, instruments, lyrics
Familiarity, recognition, pleasure for audience
Genre as a tool for music video analysis - how useful/limiting is it?
Compare to analysis of film - quite a different process.
Key area for discussion - Genre
look for generic signifiers - dancing, gestures
Overall look, instruments, lyrics
Familiarity, recognition, pleasure for audience
Genre as a tool for music video analysis - how useful/limiting is it?
Compare to analysis of film - quite a different process.
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